Metrix momentum continues with the addition of Meredith Simpson to its management team

Metrix Consulting has bolstered its strategic offering with the appointment of Meredith Simpson (pictured) as Senior Business Director. Metrix has gone from strength to strength over the past 5 years, opening an office in Melbourne, almost doubling its staff base, and picking up a range of new clients in the last 12 months including BHP, Laminex and Bakers Delight.

Managing Director, Marquis Pohla, said Simpson has been appointed to build on this momentum, bringing a new perspective to the marketing insights offering that Metrix is well known for. She will also drive the growing insight-led marketing strategy offering.

He said Simpson’s addition to the management team will provide a strategic advantage for both Metrix and its clients. 

“We continue to see a need in the market for greater connection between insight and strategy. This is something we’ve always focused on at Metrix, but Meredith’s breadth and depth of experience allows us to take our service offering to a new level, giving us a new way to add value to our clients and partners.”

With a career spanning strategic planning, brand strategy and strategic foresight, Simpson joins Metrix from JWT Perth where she headed up the local strategic planning function. She brings a wealth of experience from both the east and west coasts, on brands such as RAC, Murdoch University, Cricket Australia, the Australian Defence Force and Heinz. 

“Metrix has a unique approach to uncovering the kinds of insights that marketers actually find useful. I’ve always been passionate about translating insights into strategies that drive business results, so when the opportunity arose to join Metrix, it felt like a natural fit.”