Metrix enters partnership with Vision Critical

Perth-based Metrix Consulting has entered into a partnership agreement with Vision Critical, a leading global technology and research firm, recently named as one of the most innovative research firms by industry experts. As an official Certified Partner, Metrix has access to Vision Critical’s suite of tools, including its benchmark software, Sparq™, the mostadvanced and widely used online community panel platform in the world.

The Sparq™ platform allows Metrix to create online customer panels to perform both quantitative and qualitative research and develop reliable and affordable community panels for their clients in WA.

“Partnering with Vision Critical provides our clients with access to industry leading online community panel technology and demonstrates our commitment to bringing leading business intelligence tools to Western Australian organisations and government departments” said Marquis Pohla, Managing Director of Metrix (pictured).

“The Sparq™ platform gives organisations the ability to not only request regular feedback from its customers viainteractive surveys, but also listen to what customers are saying and engage in conversation via its open discussion forum feature. This functionality means that key business questions can be answered in hours or days, rather than weeks.”