Meerkats launches new integrated campaign for The Animal Hospital at Murdoch University
Meerkats has launched ‘Animals will Animal’ for The Animal Hospital at Murdoch University. Running across outdoor, Facebook, Instagram, busbacks, signage, press, print and a new website, the campaign is designed to raise awareness of The Animal Hospital’s new name and brand identity, and position it as a first choice for pet lovers.
“Most people don’t know you can take your pet to a world-class animal hospital for routine checkups, right here in Perth,” said Fiona Feist, Executive Business Manager at The Animal Hospital. “We have a team of experts and specialists that is unparalleled in depth and breadth in WA. We’re excited to be getting that message out into the community.”
Hayley Parker, lead strategist on the campaign, said: “What pet lovers and The Animal Hospital have in common is a deep reverence for animal behaviour. What makes animals amazing is also what makes them kinda vulnerable, which is why you want to take your pet to a place that gets it.”
Allan Myles photographed 13 animals for the campaign and Meerkats built the website internally.
Credits
Creative agency: Meerkats
Business Director: Gavin Bain
Brand Leader: Lisa Hayman
Brand Co-ordinator: Tonje Holm
Senior Strategist: Hayley Parker
Creative Director: Paul Coghlan, Dan Bradley
Art & Copy: Dustin De Souza, Alice Cogin, Matt Nankivell, Maya Halilovic
Digital agency: Meerkats
User Experience: Hayley Parker
Interface Design: Dee Mason
Technical Director: Marcus Collier
Development: John Lombardo, Kenrick Wu
Producer: Tessa Griffiths, Baquer Abbas
Content: Dan Bradley, Paul Coghlan, Matt Nankivell
Photographer: Allan Myles
Retouching: Jade Foo
Media agency: Initiative
Managing Director: Clive Bingwa
Media Co-ordinator: Lucinda Kitney
Client: The Animal Hospital at Murdoch University
Executive Business Manager: Fiona Feist
Practice Manager: Warren Timpson
