Meerkat’s copywriter Paul Coghlan wins the Austereo Radio Writers’ Award $20,000 cash prize
Paul Coghlan from Meerkats is $20,000 richer today after taking out the Southern Cross Austereo Radio Writers’ Award for his writing of the Lotterywest “Mum’s Shoes” radio commercial.
HEAR THE WINNING COMMERCIAL: LOTSGE0047B.MP3
The spot beat a strong list of over 20 finalists in the competition, run each year by Austereo. Over the years more than $350,000 has been awarded to Perth creatives in the competition, which still carries Australia’s biggest cash prize.
Coghlan had two finalists this year – a Murdoch University spot was co-written by Coghlan and Rodrigo Cassini. The Lotterywest Mother’s Day spot was written by Coghlan. This is the second time he has won the award, having first won it in 2009.
Coghlan is pictured above (second on the left) at yesterday’s presentation lunch with Tom Wilson (Meerkats), Kurt Beaudoin (Meerkats) and Josh Edge (Longtail). He is also pictured holding the award with Austereo Managing Director Linda Wayman.
The winning spot was produced by Brad Habib from Soundbyte. Soundbyte was also Top Studio having produced the most finalists, although this was the subject of some conjecture from the Brainestorm guys.
The 22 finalists were:
Alcoholics Anonymous ‘Mummy’
Alcoholics Anonymous ‘Sister’
Fonterra Brownes ‘Guarana Cow’
City of Perth ‘Away in a Duck’
Curtin University ‘the Repeating Ad Campaign’
Curtin University ‘Grow Up Fast’
Office of Energy Safety ‘Second Chance’
AMP Capital Investors (Karrinyup & Garden City) ‘Tired Santa’
Lotterywest ‘Mums Shoes’
‘Lotterywest ‘Paths’
iinet
Murdoch University ‘IT Expert’
Stockland
WA Govt – Public Transport Authority
St John Ambulance ‘Deteriorates’
WA Govt – Dept Health ‘Banned on the beach’
TAB Player (Racing & Gaming WA) ‘Servo’
TAB (Racing & Gaming WA) ‘Maccas’
RAC ‘GPS’
Office of Road Safety ‘Waves’
Office of Road Safety ‘Baby’
Sunday Times ‘Yesterday’s News’
3 Comments
Good stuff Paul. Well done.
Well done Paul. Good stuff
What’s with all the Meerkats Creative guys wearing exactly the same clothes? Do they have a uniform over there or something? Or do they call each other up in the morning,”Dude, I’m gonna wear the shirt with the blue checks or stripes, you wanna wear the same? YAY!!!”