Meerkats’ Coghlan takes off $20,000 Austereo Radio Writers Award for Murdoch Uni spot
Meerkats’ Paul Coghlan has taken off this year’s $20,000 Austereo Radio Writers Award with a commercial for Murdoch University.
Expertly produced by Soundbyte’s Brad Habib, ‘Voice Journey’ told the story of sound transmission to promote Murdoch’s open day. It was one of the first commercials through to the final round of judging, having been selected as a finalist from August last year. The spot was also a finalist at Cannes this year. Coghlan won $20,000 cash and Murdoch receives $20,000 of value-added promotion on 92.9 and Mix 94.5.
Habib was also the winner of the Producer of the Year title.
Itwas a strong showing by Meerkats, with the iiNet Naked DSL campaign byMike Edmonds also figuring prominently among the ‘top ten’.
Thisyear’s competition was judged by Droga5’s Cam Blackley, Ad Partners’creative director Andrew Ostrom, DDB Sydney creative director MarkHarricks and BBDO Guerrero Proximity chairman and ECD David Guerrero, aformer chairman of the radio jury at Cannes.
Murdoch University – Voice Journey
A technician fine-tunes the volume, equalises these sound waves then sends them out through a transmitter as radio waves.
A receiver within an amplifier in your radio picks up these waves,strengthens them and a speaker converts them back into the originalsound waves of a voice.
A voice that is telling you Murdoch University Open Day is this Sunday, 31st August.
It’s all about discovery.
7 Comments
A great ad and a bloody good bloke. Keep smashing Cogs.
$20,000 cash? More like $20,000 cheque.
Loves it! Congrats Paul
cogtown!
Congrats Paul 🙂
The King is dead. Long live the King!
Don’t forget the Habib! Go the Habib!