Meerkats and Trilogy combine to pull the Peet land business out of The Brand Agency
A unique double agency pitch between Meerkats and Trilogy has proven successful in picking up the large $5 to $6 million (CB estimate) Peet account out of The Brand Agency.
Peet currently acts as project manager and marketing agent for 70 owned, syndicated and joint venture land developments in Australia – from beachside and lakeside residential communities to urban renewal projects.
Meerkats was invited to pitch for the Peet business and their response to the pitch brief was to offer a dual agency solution where Meerkats acts as the Brand & Creative Lead and Trilogy acts as the specialist production agency on the volume output component of Peet.
The contract is with Meerkats with a Heads of Agreement with Trilogy in place. It covers the Corporate Brand nationally and the WA Estates.
9 Comments
Sharing is caring. Look forward to more of this in Perth.
Bravo! An interesting & bold move to break the mould. Hope it all works out well for all three parties. Poor Brand …you mustn’t be feeling the love right now??
Hopefully they will now produce some award-winning work at the PADCs
Where’s the media?
Where’s the digital?
Oh for Peets sake! Big blow for Brand and Steve’s ego. I think I’ll bid less for the painting now. Big win for Meerkats and Trilogy.
http://www.campaignbrief.com/wa/2012/01/longtail-retains-peet-limited.html
Where’s me washboard?
Where’s my noodles?