Meerkats and Synergy can’t wait for tomorrow
Meerkats has helped Synergy bring their purpose to market by launching a major new campaign platform that encompasses TV, cinema, print, digital, radio, outdoor and experiential.
Synergy sees the future of energy as one that is smarter, more sustainable and more equitable.
Mel Wiese, Chief Strategy Officer at Meerkats, said, “Synergy are in the process of evolving from a giant generator and biller of energy, to a facilitator of a networked system in which all consumers can participate by generating their own power… making energy – for perhaps the first time - a pretty exciting category. We want people to share that enthusiasm, and to believe in the idea that tomorrow can’t wait.”
To bring the campaign to life, the agency worked with a host of local and national production houses and media companies, including Soundbyte, Taxi, The Chop Shop, Initiative, Ooh! Media, APN, Adshel, Faster Horses, Digital Loop and Gettin Hectic.
“This is a huge opportunity for Synergy, as the major WA energy company, to really step up and show WA that they’re serious about tackling the energy challenge we face now and into the future,” said Josh Edge, Creative Director at Meerkats. “The tomorrow can’t wait platform encourages customers to consider how energy is changing, and how Synergy is leading that change for us all.”
Krystal Skinner, Manager Marketing at Synergy, said, “The Meerkats team managed to perfectly capture the optimistic outlook Synergy has for a brighter intelligent future in WA. They worked tirelessly with us over many months to ensure the platform embodies a space that is authentic for Synergy to own and demonstrate. Early results from the campaign are strongly indicating the positive impact this will have in repositioning how Synergy and the category of energy is perceived by the people of WA.”
Credits
Client: Synergy
Manager Marketing: Krystal Skinner
Brand Engagement Manager: Danielle Dennis
Brand Engagement Manager: Rebecca Hargrave
Digital Marketing Manager: Jennifer Easlea
Agency: Meerkats
Chief Creative Officer: Martin Beecroft
Creative Director: Josh Edge
Creative: Rikki Burns
Creative: Dustin De Souza
Design: Melissa Radman
Design: Joseph Dennis
Production: Jason Lees
Chief Strategy Officer: Melanie Wiese
Business Partnerships: Fionna Brazier
Business Partnerships: Liz Shave
Producer: Nicole Beer
Film Production: Taxi Films/The Co-Op/Chop Shop
Director/DOP: Michael Mier
Director/DOP: LavBodnaruk
Radio: Soundbyte Studios
Media Company: Initiative
Managing Director: Clive Bingwa
Investment Partnerships Associate Director: Erin Pitchers