Meerkats and Mindshare for iiNet media
iiNet has appointed Mindshare and Meerkats in a consolidation of iiNet’s channel strategy, offline and online business, following a competitive pitch against fellow incumbent Maxus.The new arrangement sees Meerkats take ownership of channel planningled by Director of Channel Planning, Mark Pinney and his team.
Meerkats managing director, Gavin Bain, said Pinneywill drive the overarching strategy locally in Perth with Mindsharemanaging media implementation and buying through The Exchange unit,digital strategy and implementation as well as analytics/econometricmodelling through it’s Business Planning unit.
John Petropoulos (left), Mindshare Country Leader, said: “We’re thrilled to beworking alongside the iiNet and Meerkats team, deepening therelationship we’ve had over the last four years. iiNet is a verysuccessful, ambitious company and we relish the opportunity to continueits growth across the country.”
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The only agency in Perth that really understands that outdated business models need to change to keep pace with an increasingly fragmented media landscape.