Media Tonic represents oOh! Media in WA

oOh!media has appointed sales representation company, Media Tonic, to enhance its delivery to local clients and agencies.

General Manager of Sales for oOh!, Alastair Fysh, said that Western Australia had been a key focus area for the company since 2006 as it had identified significant demand for out-of-home advertising.

“We have invested heavily in infrastructure and have more than doubled our large format billboard inventory, introduced retail advertising in 58 shopping centres and continued to add regional billboards to our offering,” Fysh said.

“Due to the growth in our plant and the market we decided to increasethe intensity of the level of service we provide and appoint adedicated on the ground presence. Media Tonic’s expertise in the Perthmarket provides us with a strong on the ground sales channel that willsupport our continued growth in the state.

“The servicing of the WA market has been managed by Steve Danaher,National Manager oOhroad!, who in conjunction with our interstatebased product managers will continue to provide valuable assistance andexpertise where required.”

Media Tonic’s David Fare and Mark Treasure are very well known in theindustry, with both having backgrounds in media sales and management. In addition to oOh! the company represents a number of brands in WA,including Multi Channel Network and Australian Traffic Network.

Treasuresaid the appointment to represent oOh! at a local level was excitinggiven it was expanding its already strong market presence.

“Weare confident that the market will respond well to a trusted point ofcontact on the ground, such as Media Tonic who will support theexpertise and inventory that oOh! offers. And through our portfolioapproach, agencies and clients will gain an advantage in anincreasingly fragmented media landscape.”