Media Tonic appoints Terry Carmichael to drive expansion in digital place-based Out Of Home

oOh!media’s recent acquisition of Inlink will see Media Tonic incorporate the Inlink representation from June 1, 2016. In recognition of this and the rapidly evolving world of Digital Place Based OOH, Media Tonic is delighted to announce the appointment of Terry Carmichael (pictured) as Place-Based Manager.

Mark Treasure from Media Tonic said; “Media Tonic will continue to represent Executive Channel Network [ECN] however incorporating Inlink into the oOh! representation will help expand upon the critical mass in Place Based OOH.  This means Perth will be the only market in Australia delivering a category led solution across the fast growing Office Media category.  Clearly, this is a great privilege for us to be representing both parties and we’re confident the local market will be supportive as they recognise the benefits across expanded reach, insights, efficiencies and solutions.”

Carmichael said, “This is a great opportunity to lead the charge at Media Tonic across these expanding, dynamic and engaging platforms and I’m very excited about the challenges ahead.”