MCN showcases huge range of television and video options at 2016 ‘Homefronts’

WA Sales Director Paul Townsend led MCN’s up-front presentation at the Cottesloe Hotel yesterday. MCN’s National Sales Director, Mark Frain, National Digital Sales Director Nick Young, and Marketing + Multiply Productions Director Paul MacGregor were all in town for the presentation, which showcased MCN’s broad offering across Subscription TV with Foxtel, Free-to-Air TV with Network TEN, online video and digital Out-of-Home TV in Colonial First State shopping centres.

The presentation also highlighted the radically changed market for television, both in terms of consumption patterns and buying options. Of particular relevance was MCN’s automated campaign delivery mechanisms and investment in identifying market segments with data powerhouse Quantium.

Townsend said MCN’s combination of STV and FTA gave them an un-matched line-up of programming across drama, sport, reality and entertainment.