‘Maybe’ national AMI award winner

Murdoch University has parlayed its WA Australian Marketing Institute award for its ‘Maybe’ campaign into the national AMI award in the Education category .

The judges commented: “The Murdoch University ‘Maybe’ Campaign is an excellent example of a truly integrated marketing campaign within the highly competitive WA tertiary education sector. It is a great example of differentiation by a challenger brand. Murdoch has successfully tapped into the dreams and aspirations of youth by utilising an emotive branding campaign that punches above its weight up against the largely course-focused, retail style spends of its key competitors. For the second year in a row Murdoch has impressed the judging panel with its innovative approach to marketing within the sector, an approach that has provided very tangible results for the institution from its marketing program and once again, the top prize nationally for education sector marketing.”