Maxus Perth switching to Ikon
Campaign Brief understands The Brand Agency’s media arm, Maxus Perth, is parting company with the Group M company and becoming Ikon Perth in August.
Like Maxus, Ikon is also owned by The Brand Agency’s parent, STW Group.
The new office will be run by current Maxus Perth manager, Glenn Hodgkin, and will likely include some eastern states Ikon staff. Ikon Sydney currently looks after media for BankWest, with Ikon staff visiting Perth regularly for meetings. It is believed a permanent base here for those staff is part of the deal between Ikon and The Brand.
Ikon is a multiple award winner, and was named AdNews Agency of the Year for 2009, the first media agency to win the award.
A press statement with more details of the change is due to be released later today.
2 Comments
Why would The Brand Agency dump the Maxus name after investing in it for all this time?
I would suggest it’s not their choice… I would rather work for Ikon than Maxus anyday!