Masters cows make an awesome homecoming in new multi-media campaign out of Gatecrasher
Iconic WA brand Masters flavoured milk relaunches this week with a new campaign from Gatecrasher. It’s the first creative work by a WA agency for the brand in eight years.
“Masters is a fantastic brand, with a history of fun and good natured irreverence,” said Masters Brand Manager Mary Stafford. “Everyday life can can be so serious, and a lot of advertising is very rational and pretty dull. The Masters brand and the campaign are about adding some spontaneous fun to your day.”
Leveraging the bold, distinctive M on packaging, the campaign is based on the creative idea that ‘It’s More Awesome with an M’.
“The cows are pretty much just a bunch of guys doing what guys do together. They don’t take themselves too seriously and represent the brand values of laddish humour and mateship. They’re a great bunch of characters to work with”, said Gatecrasher Creative Director, Adam Barker.
The campaign includes outdoor, social, digital and activations.
2 Comments
WA brand. WA agency. WA message. WA production?
Music composition and sound sweetening was done at Brainestorm