Marketforce the only Perth agency to make shortlist for London International Awards
September 30 2010, 7:54 pm | | 9 Comments
Marketforce has made the shortlist for the London International Awards with a radio commercial for the Office of Road Safety. ‘Breathe’, written by Guy Howlett and Julia Elton-Bott, is a finalist in the Public Service/Social Welfare category.
Marketforce is the only Perthagency to make the shortlist for this year’s LIA’s. 14 agencies and 4 production companies from Australia were shortlisted,with Saatchi & Saatchi leading the way with 8 nominations. The winners will beannounced in London on November 8.
Listen to the spot: BREATHE.MP3
Credits
Creative Director: Andrew Tinning
Copywriters: Guy Hamilton Howlett, Julia Elton-Bott
Agency Producer: Catalina Clema
Recording Studio: Soundbyte Studios
Audio Engineer: Brad Habib
Agency Account Director: Sharyn Beor
Client Account Director: Roger Farley
9 Comments
Good work fellas (and jules) – but I thought Perth was supposed to be the powerhouse of Aussie radio. What’s happened?
Where has Jules landed? She didn’t go to Clems too did she? (Congrats both of you by the way).
I not surprised this ad is up there. It’s one of those spots that absolutely hits you like a ton fo bricks when you first hear it. Well done, Guy!
Well done guys.
This is a very tough show to win at and the judging process was first class.
Good luck for the metal announcements.
Hey Kim,
Not taking anything away from Guy and Julia (well done guys), but i have worked for some CDs in the past who don’t rate the London International Awards. They used to say it’s a ‘B’ grade award show. Has the tide turned on this? Is it now considered up there with Cannes or D&AD? Or has it always been considered up there?
Congratulations team! Well deserved. My fingers are crossed 🙂
hbf?
3.07 LIA is definitely not a B grade show by any means. It’s a lot harder to win at than Cannes and the judging panel is always better and more far more worthy than Cannes.
Headline should read:
Guy & Julia only WA creativs to win award.
Your excellent work is well regarded!
What would MF be with out you!