Marketforce scores a finalist in Direct at Cannes Lions for Chicken Treat ‘Betty’

Marketforce’s ‘Betty’ campaign for Chicken Treat is one of 24 Australian finalists in Direct at Cannes, which got underway yesterday.

Betty has also been a finalist at One Show and New York Festivals this year.

It is the only finalist for Perth at Cannes so far.

It was a disappointing result in Radio, often considered Perth’s strong suit. Only four spots from Australia made the shortlist – none from Perth.

Australian Finalists (Direct):

DDB Sydney, The Sydney Opera House, #ComeOnIn (x3)

DDB Sydney, Volkswagen, The Naked Ute

DDB Melbourne, Westpac, Westpac Get Cash Tutorials (x2)

Clemenger BBDO Sydney, Masterfoods, #MakeDinnerTimeMatter (x2)

Clemenger BBDO Melbourne, Myer, Wonderful Hold Music (x2)

Leo Burnett Sydney, Bundaberg Rum, Cheers to a Legend

Leo Burnett Sydney, Samsung Australia, Celebrity Tantrum

Leo Burnett Melbourne, Headspace, Reword

M&C Saatchi Melbourne, Australian Weaving, The 2 Litre Towel

Marketforce Perth, Chicken Treat, Betty

Whybin\TBWA Melbourne, ANZ, Equal Future (x2)

GPY&R Brisbane, Australian Road Safety Foundation, Life Saving Stickers

Grey Melbourne, MS Australia, This Bike Has MS (x3)

Saatchi & Saatchi Sydney, Toyota LandCruiser, LandCruiser Emergency Network (x3)

Australian Finalists (Radio):

Cummins&Partners Melbourne, Jeep Renegade, Jangle

Havas Worldwide Sydney, Lastminute.com.au, ‘Crush’ and ‘Pregnancy’

GPY&R Melbourne, Australia Post, The Airborne Ad

BWM Dentsu Sydney, Fight Duchenne Foundation, Last Will

VIEW THE DIRECT SHORTLIST – Direct Lions Shortlist.xlsx

VIEW THE RADIO SHORTLIST – Radio Lions Shortlist.xlsx