Marketforce retain City of Perth
Following the recent account review Marketforce has retained the City of Perth account for the next three years with an option to extend the contract for a further two years.
It’s great news for the agency that has held the account for the past four years, and developed the current successful “Where Everything Comes Together” campaign. The agency was reappointed to the account following a public tender process.
Recognised as one of WA’s most diverse and prestigious advertising accounts, the City of Perth account covers a full spectrum of activities – from tourism destination marketing to promotion of retail activity and special events through to parking and public notices.
The City of Perth Council report recommending Marketforce’s appointment stated: “Marketforce’s successful tender can be attributed to its staffing commitment to the City of Perth account, its exceptional experience in destination, place and event campaign marketing and its demonstrated processes.”
As the City of Perth’s marketing partner, Marketforce’s appointment covers a full range of marketing disciplines, including strategic marketing and consulting services, advertising, digital and social media marketing and media planning and buying.
Marketforce Chairman and Chief Executive John Driscoll said a key component of the account going forward would be the development of a new positioning for the City of Perth.
“Over the past four years the City of Perth has seen significant growth, and there are exciting new developments on the horizon,” he said. “With this in mind, we’re looking forward to working together to create a new campaign that captures the vibrancy and ongoing evolution of our city.”
Driscoll said the decision by the City of Perth was an affirmation of the positive changes and reinvigoration taking place at Marketforce : “The City of Perth is a wonderful client to work with, and we are delighted to be continuing our successful relationship as their marketing partner. I am delighted that the City of Perth has recognised the positive changes that have been implemented at Marketforce. Our re-appointment is a strong endorsement of the strategic, creative and digital strengths of our agency.”
13 Comments
Congratulations Ben and Pat.
And the sphincter relaxes by half a notch…
Well done MF.
Well done Brendon – take a bow. As Head of the Account your client obviously appreciates and likes what you do.
“Over the past four years the City of Perth has seen significant growth, and there are exciting new developments on the horizon.”
“With this in mind, we’re looking forward to working together to create a new campaign that captures the vibrancy and ongoing evolution of our city.”
Hey John. Growth in what?
Our city isn’t vibrant. The ongoing ‘evolution’ is building more apartments they can’t sell and getting rid of all the cinemas, the bowling lanes and anything else that made living here bearable or slightly interesting. Parking is over the top and the place sucks after 6pm. Eating and drinking is really expensive compared to cities like Melbourne. And watch out you might get king hit after dark. Exciting new ‘developments’ are more delays due to silly roadworks.
Making it harder to drive around in the city.
Public transport within the city is another joke.
I know you guys are not the City of Perth.
i’m just angry that the way we talk about our city is exactly what it is not.
The new creative must be good.
Nice bill for those signs along the railway by the way.
Good luck.
So following your positive affirmation logic John, the loss of Scitech and CSBP along with the Mrs Macs decision to search for strategic brand advice from another agency did these clients have trouble affirming their support for your recent “changes?
Positive affirmation will come if Marketforce ever win a major new piece of business
again
Cant really see a HBF or Bunnings making that kind of move
I heard that the butcher shop was interested in a new agency. Dianella Meats
Shop 28 Dianella Plaza Shopng Cntr, Dianella. Reasonable budget. Looking for strong strategic direction and creative. Bringing out a new homemade sausage in a BBQ pack that should do well in the smallgoods category. MF was on the list of preferred agencies. Don’t write them off too soon.10.59.
The tide is turning….. Haters beware.
Yeah… Sure. 1.04
The tide is out along with the jury!
tide is turning…. MF need to do more than paint the walls in the office and get new chairs!!
In a close pitch with Razzamataz Design, MF didn’t get the Dianella Meats account. Account went to Razzamataz Design in Morley.
” We’re thrilled to get the account after a two way pitch with MF. I heard it was very close. We look forward to working on some new signage for Dianella Meats and maybe a new business card.’
In the pitch, MF presented an intergrated campaign using international celebrity Lady Gaga to front the online and TV campaign.
The idea didn’t win the pitch because the client had no idea who Lady Gaga was.
Razzamataz will be looking for a new signwriter to work in house on the account.