Marketforce releases their inner bogan in new campaign for BGC Residential’s GO Homes

Marketforce has launched a new campaign for BGC Residential brand, GO Homes. 

Business Director Carly Willcox said the ‘Bogan VS Business’ campaign was designed to turn heads and cut-through the predictable and formulaic advertising that dominates the home-buying and building market.

“The brief from the client was to engage the target market using two unique home designs and entertain the bogan and business sides of us all.”

“Pitting two home plans against each other with man-cave and sports bar versus home office and dining hall, the campaign has been specifically crafted to stand out.”

Running on out-of-home, digital and programmatic as well as a takeover of the Perth train station city link tunnel with 60 metres of space, the creative can also be seen moving around Perth on bus backs and sides.

Willcox said the first weeks on social media saw significant engagement and virality, along with substantial traffic through to the online quiz element.

“The bold move from GO Homes gives the brand a huge amount of cut-through and resonates with a broad spread of target market segments.”

Credits

Art Director: Neil Martin

Copywriter: Joe Hawkins

Strategist: Jez Reilly

Client Director: Carly Willcox