Marketforce loses SGIO as IAG re-structures
Marketforce has lost the SGIO business as a result of a ‘corporate realignment’ by parent company IAG that has seen the local marketing team disbanded.
It’s the latest development in a cost-cutting program by IAG that aims to realise $130 million in savings across all its businesses including NRMA in NSW, Queensland and Tasmania, SGIC in South Australia and SGIO in WA.
Unconfirmed reports have suggested that SGIO will be no more than a call centre in WA.
Marketforce chairman John Driscoll said that their relationship with IAG was very strong and they had received great praise for their work on the brand but nevertheless the agency’s work on SGIO will wind down as the new financial year starts.
It’s the second time Marketforce has been the victim of a decision to centralise the business. It lost it to M&C Saatchi shortly after the NRMA was re-branded as IAG in 2002 but local marketing was returned to WA two years later after some inconsistent campaigns. IAG moved its account to STW in 2006.
10 Comments
That’s a real shame for Marketforce. I think they did some great work on the Unworry stuff.
ouch! it never rains it pours….
Unappointed
That’s gotta hurt.
What the…
1.36, that’s the uncrappest comment I’ve read for ages.
Good timing Mr Wilson!
1.36 Enough of the ‘un’ jokes. I’m unfedup with them already.
10.20.
It would have been far better to structure your response thus
“1.36
Unfunny”
Please try harder with future comments.
1.36
I’ve un not missed you guys.