MARKETFORCE JUST CAN’T BE BOTHERED WITH BROWNES CHILL CAMPAIGN
October 23 2008, 12:43 pm | | 10 Comments
Marketforce has just released their latest work for Brownes Chill. The campaign which targets young males celebrates those special things that men do that makes them men and not women. Various executions are currently being rolled out on 24 sheet, Supersites, AdShels, Smart Cars, POS and Radio.
Play the first radio spot.
Play the second radio spot.
Play the third radio spot.
THE CREDITS
Client: Natalie Saupin, Diana-Lee Stalteri
Creative: Steve Lorimer, Tom Wilson, Andrew Tinning
Typographer: Andrew Tinning
Account Service: Silvana Visinoni, Christine Lim
Retoucher: Madeleine De Pierres
Agency Producer: Claire Kelly
Photographer: Allan Myles
Radio Producer: Justin Brain @ Brainestorm
Media: Kiaran Geen
10 Comments
‘Marketforce just can’t be bothered with Brownes chill campaign’
It shows.
Love the toilet roll execution. So much painful truth…
“Marketforce just can’t be bothered with Brownes Chill campaign” … and it appears almost no one can be bothered commenting on it either.
Ouch, 9.19. I really like the campaign. It has a ring of… what is it…. that’s it, truth. Anyone can come up with a wanky campaign meant to impress other creatives. This one may actually speak to the average punter and sell some product. Which would mean some of us at least are doing our jobs. Are you?
very funny. perfect for chill. i agree with Josh, the toilet roll is brilliant.
9.19 am, Gold PADC award for most obvious comment on the blog, 2008.
Mmm, I think people are holding back from commenting because there isn’t that much to say.
It’s a nice campaign, with an okay insight. Looks pretty good and does the job.
People usually seem to comment on stuff that is either fucking brilliant or a pile of shit. Obviously this is neither.
9.19 that coment was so predictable. Can you please give me the lotto numbers for this weekends draw-I’m off to buy a ticket.
Ha ha these are really funny. They made me laugh and as a bloke, I can totally relate to them. Job well done.
Agree somewhat with 2:42, it’s a mildly funny campaign that will prob make consumers chuckle. Job done.
The article headline alone was baiting for a comment like 9:19’s.. can’t blame him or her for biting. Just hope that whoever wrote it isn’t employed in any sort of creative role.
Pretty good.. I guess.
I’d like to see how the ace youngsters at Marketforce would have tried to crack it.