Marketforce fills the Director of Strategy position with Katrina Youdale joining the agency

Katrina Youdale has joined Marketforce as Director of Strategy. Youdale has a multi-disciplinary background, with initial qualifications and experience in both Graphic and Industrial design, and more recently in strategic brand development with a particular emphasis on the digital environment.

Prior to joining Marketforce, Youdale was responsible for successfully driving the digital strategy and account direction of a series of major West Australian clients in a range of industries including energy, motoring and tourism  in her role as National Client Services Director at Vivid Group.

At Marketforce, Youdale (pictured) will head up the agency’s Strategy and Planning resource and contribute her brand analysis and brand-building skills to the suite of services that Marketforce offers its clients.

Marketforce Chairman and CEO, John Driscoll said: “Attracting talented and insightful people such as Katrina is one more advance in the continuing resurgence of Marketforce”.

She replaces Nicole Walton who left the agency at the end of 2013.