MARKETFORCE CREATES FATHER’S DAY RADIO CAMPAIGN FOR LOTTERYWEST
Marketforce enlisted the vocal talents of WA’s own Australian Idol finalist, Chris Murphy, for a radio campaign that promotes Lotto & Scratch ’n’ Win gift packs as an ideal Father’s Day present. The campaign consists of three 80s style rock ballads that celebrate the “magic tricks” dads pass on to their children – namely, the ‘detachable thumb trick’, the ‘pull a coin from your ear’ trick, and the ‘gotcha nose’ trick.
“We wanted to create a campaign that was humorous, but also possessed a strong nostalgic quality” said Marketforce writer, the fabulous bike-riding Guy Howlett. “Everyone has fond memories of their father performing these tricks and although they’re pretty lame, when we were children they’d make our dads seem like Mandrake the Magician. The over-the-top 80’s power ballad seemed like the logical way to pay homage to these feats. Lotterywest were extremely responsive to this approach and we’d like to thank them for backing the idea.”
Listen to the first radio spot.
Listen to the second radio spot.
Listen to the third radio spot.
Credits:
Creative Director: Andrew Tinning
Creative team: Guy Hamilton Howlett and Rob James
Directors: Brad Habib, Soundbyte
Andrew Wright & Ewan Jansen, Sonic Workshop.
Agency Producer: Nicole Beer
Account Team: Carrick Robinson, Gavin Bain, Phil De Dubois, Sharyn Beor
Clients: Rachel Bruechle (Lotto Portfolio Manager), Lauren Menck (Scratch’n’Win Portfolio Manager)
16 Comments
where’s my widdle wed wagon?
It’s not often you see a creative presentation where the clients clap and cheer spontaneously, then ask for an encore! It was a great moment. If only the “pull my finger” version got up…
One point twenty one gigawatts! Quick, Marty, to the DeLorean…
Genius. Today we salute you Mr humorous musical-based parental-homily writer
Hmmm. Well I wish I’d done it. Looks like the twenty grand has found a home.
Ha ha, that’s a damn funny post 1.38, you get the best comment of the week award.
I was waiting for someone to call Guy a ‘real man of genius’. I certainly wasn’t going to though, he’s a cool dude. With an awesome bike.
Nice insight. Where are the planner credits? PY
No planner on this one Yoley. But I’ll say Derry is a cracker anyway!
It doesn’t always take a planner to have a nice insight, just as it doesn’t always take a creative to have a good idea.
No planner. No wonder it turned out nicely.
Interesting reading and listening here. When the spot came on the radio just now (got my nose version) I asked the office what they thought……answer…”Oh, I thought that was an erectile dysfunction ad.!?!” – now that’s a spot working twice as hard and for two different clients!
jack black
Twice as hard…heee heee. Man, I’m drunk.
High five guys. I’m jealous as hell. This was perfect for a 90 second Shannon Noll special, though…
veeerry similar to bud light ‘ballad’ radio campaign….anyone?
YEAH, you’re right – there’s music AND words. What hacks! Actually, you know what else has music and words – EVERY FUCKING SONG EVER WRITTEN. These two-bit hacks have ripped off every fucking song ever written. Safety Dance by Men Without Hats – they ripped it off! No, Hammer Don’t Hurt Them by MC Big Pants – these ads are a direct rip-off.