MARKETFORCE COMMERCIAL WINS TOP AWARD AT WORLD LOTTERIES CONVENTION
October 24 2008, 2:01 pm | | 7 Comments
Marketforce has picked up a nice accolade at the World Lotteries Convention in Greece with one of their Lotterywest commercials taking out the top prize at their annual awards presentation.
Thousands of delegates from around the world attend the conference every year and they all get to vote on the best work created on lotteries accounts.
Marketforce’s ‘Jars’ ad received an overwhelming response won the Best Corporate Branding Award, beating off 19 other finalists. The Lotteries Commission’s Jan Stewart and Marketforce’s Gavin Bain were at the conference to accept the award.
7 Comments
about time this spot was put up on the blog for comment. I’d like to say i think it’s the best thing that’s been on our TV for ages. I love it. It’s just so beautifully shot. The music is wonderful. Well done to everyone involved. (My Nanna loves it too.)
my nan was all, “what’s all this rubbish on about?”
I was forced to admit I didn’t know either.
i like it
Since she saw this ad, my Nanna has been farting into jars and opening them on crowded buses. She’s pretty old though, so generally she gets away with it.
My nan’s dead.
done already.
Reading a recent copy of a national magazine I couldn’t help but wonder if this campaign had been ‘modelled’ on a campaign run by Bendigo Community Bank. The FPC ad was a kid in a white singlet holding a jar that had the letter “U” trapped inside . Sure its just a coincidence.