Marketforce builds on strategic strength
Marketforce has appointed Andrew Davey (left) to the role of StrategicBusiness Planner with the agency, adding further strength to its existing team.
Davey comes to Marketforce from London, and brings to his newposition more than eight years of industry experience in strategic planningacross several key agencies. His experience includes working with major globalclients including Heineken and L’Oreal, and iconic UK-based department storebrand Marks & Spencer. He was also involved in the launch campaign of theA380 Airbus for Qantas.
Marketforce Director of Strategy Nicole Walton said the appointmentcame as the agency sought to upscale its strategic resource in the face ofgrowing demand.
“We work on a daily basis with our key agency clients as well asclients who approach us for one-off projects in marketing planning, employerbranding, and with other strategic marketing-related business goals,” she said.”It’s a growing area of the business, and we are committed to ensuring we havethe best resources available to our clients. The depth and breadth ofexperience Andrew brings to the team adds further strength to our offering inthis key area.”
Davey said he had made the decision to join Marketforce afterexamining the agency scene in Perth because he was excited about the team andthe direction the agency was heading in.
“I am genuinely excited about joining Marketforce, because it feelslike an opportunity to be involved in an agency that has enormous energy and isevolving with the market,” he said.
“It’s great to have the opportunity to be engaged at the onset of anew chapter for Perth’s best agency.”
7 Comments
Perths best Agency ummm ummm
needs to read CB blog !
This does not bode well for his strategic ability “It’s great to have the opportunity to be engaged at the onset of a new chapter for Perth’s best agency.”
We are a new client of the agency. I must say we are thrilled with this new appointment. His involvement in the launch campaign of the A380 Airbus for Qantas will give us some strategic confidence for our new product launch coming up later this month. We are about to launch a new range of pork and beef sausages and other associated meat products. His experience will be put to good use.
Plus he can sing..
“Davey said he had made the decision to join Marketforce after examining the agency scene in Perth because he was excited about the team and the direction the agency was heading in.”
Is he a downhill skier?
The only way is up
Interesting to see such a rant against Marketforce. The guy left his home country to work there – their prospects can’t be that bad surely 3:28/7:17/1:49, whoever you are.