Marketforce a finalist in One Show shortlist

The One Show has announced the second round of finalists in the following categories: Cross-Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media and UX / UI.

Marketforce has been shortlisted in the Social Media category for Avivo ‘The R Word‘.

The campaign centres around a Twitter bot which detects any English language use of the word ‘Retard’ or ‘Retarded’.  The bot then automatically replies with a special message – a video from someone affected by the R word, talking directly to the person who just used it.