Magdy appointed as Adshel WA sales lead

Adshel has today announced the appointment of Michelle Magdy to the role of WA state manager responsible for the leading Adshel’s agency and direct sales strategies in the West Australian market.

Magdy will report to Adshel’s head of sales strategy and sales operations Michael Riach and will join Adshel from the SBS, where she spent two years as the company’s WA sales manager. She begins her new role on July 6.

“We are delighted to have someone of Michelle’s calibre leading the team in WA,” said Riach. “Her experience and knowledge will continue to cement Adshel’s strong growth position in this market as we continue to drive innovation through digital and technological capabilities, allowing advertisers to be more targeted and driving audiences to action.”

Magdy said: “The Australian outdoor advertising market is growing strongly as advertisers realise the benefits and capabilities of the medium. It’s an exciting time to be joining Adshel as it accelerates its ambitions in digital and innovation, contributing to the industry’s fast development.”

Magdy has over 12 years in advertising sales management within the media industry. Prior to SBS, she spent over five years at Stenmark Media Brokers where she established and led the company’s relationship with SBS. She has also worked at The West Australia’s Countryman publication, Leader Community Newspapers and Nine Network Australia.