M-site expands PerthNow range for digital news

July 12 2012, 9:45 am | BY Martin Trevaskis | No Comments

PerthNow_msite_BLOG.jpgWith the exploding trend of mobile technology worldwide, The Sunday Times and PerthNow has launched a new ‘m-site’ tailored specifically for mobile phones.

The content on the m-site is identical to the PerthNow website but presented in a way that allows readers to easily navigate and read the stories from a smart phone.  Statistics show that 52% of Australians have a smartphone with at least 65% accessing the internet on their phone at least once a day (Source: IPSOS Media CT & Google Australia, March 2012). The new ‘m-site’ offers users immediate access to breaking news, top stories, video, pictures and comments, regardless of where they are.

“With news and information consumption changing, smartphone’s are fast becoming a multi- activity platform that is relied upon daily” said Angus MacGregor, Sales Director of The Sunday Times and PerthNow.

“Presenting environments that connect and engage with a broad range of audiences, advertisers now have more reasons than ever to turn to The Sunday Times and PerthNow for their creative solutions. The Sunday Times and PerthNow work together to deliver innovative campaign solutions across print, online, iPad and now mobile.”