Lush Digital Media wins 2016 Content Marketing Award and shortlisted for Project of the Year

July 22 2016, 11:13 am | BY Martin Trevaskis | No Comments

TractionNews_LushDigitalMedia_BLOG.jpgTraction News, a Brand Newsroom project developed and produced by WA Content Marketing Agency Lush Digital Media for Tireweb Marketing, has won a prestigious Content Marketing Award in America in a highly competitive category including international publications from Southwest Airlines and Scandinavian Traveller.

In addition to winning the Transportation Publication category, the online magazine is shortlisted to win Project of the Year, one of the four top prizes awarded by the Content Marketing Institute.

“We’re thrilled to be recognised for Traction because it demonstrates the huge opportunity brands have to create their own media properties,” said James Lush, CEO of Lush Digital Media. “There’s honestly nothing more satisfying than helping companies convert their marketing expense into a long-term business asset.”

Traction provides tire business owners and their employees with news, opinion and information to run a successful tire business in the USA and Canada. The online magazine focuses on product information, business advice, industry events and original research with new articles published every day. Lush Digital Media produces the magazine for Tireweb Marketing.

Lush Digital Media Managing Editor, Dan Hatch, said the key to creating a winning Brand Newsroom is to run it like a traditional media property.

“Companies all over the world are looking for journalists to create quality, original content for them. I’m not talking about advertorial; I’m talking about a strategic approach to achieving business goals using journalistic practices and discipline. That means brand have to create content focussed on issues, subjects, events and people their audience will find interesting.”

The winners for the top four Content Marketing Award prizes — Content Marketing Project of the Year, Agency of the Year (two categories based on company size) and Content Marketer of the Year — will be announced live at Content Marketing World 2016, held September 6-9, 2016, in Cleveland, Ohio. This year’s event expects to draw 4,000 attendees from over 50 countries. For more information and to register check out the Content Marketing World website.

See the full list of the 2016 winners and finalists here.