Lotterywest take over Perth’s largest billboard

Lotterywest, through their agency Meerkats, is utilising the flexibility of APN Outdoor large format billboards with Perth’s largest roadside billboard.

Janine Wood, APN Outdoor’s General Manager of Marketing, commented: “The Billboard is a whopping 38 meters for a roadside billboard with both front-on and parallel viewing, in close proximity to traffic, certainly meets the criteria of our business message – Turn Heads.”

The billboard, situated on the corner of Whatley Crescent and Garrett Road, Bayswater, will see copy changes midway through their campaign. ‘Super Draw’ will run on the first half of the campaign, followed by the ‘Give Luck a Chance’ for the second half. High-impact Billboards, when coupled with the reach and frequency the campaign delivers, are part of the overall strategy.

Nick Prosser, APN Outdoor’s State Sales Director, said “Lotterywest are ahead of the game when it comes to using Outdoor, they understand the medium and create great tactical deployments to extract the best results for their campaigns.”