Longtail wins Heart Foundation digital strategy
Longtail has been appointed by the Heart Foundation to develop the digital campaign platform for its upcoming Healthy Lifestyle Promotion Program.
The new program is being funded by the Department of Health (WA) and delivered by the Heart Foundation (WA) in collaboration with the Cancer Council (WA). The program will help address the weight problems and obesity in WA, and aims to contribute to increasing the proportion of adults and children meeting the national guidelines for healthy eating, physical activity and healthy body weight.
“We’re delighted to be working with such an iconic brand as the Heart Foundation on such an important social change project,” said Longtail CEO Carlo Bertozzi (pictured). “The ability of the digital platform to drive ongoing engagement with the program will be crucial, and we can’t wait to roll that out.”
Campaign Director Melanie Fineberg said: “We’re incredibly excited about this new program and the unique opportunity it represents to address the epidemic of overweight and obesity in Western Australia. The intention is to create new, effective work that will help drive real change in this area and we’re delighted to be working with Longtail on this project.”
“What we were able to do in this pitch is start from the ground up and build an idea that will support the user wherever they are,” Creative Director Josh Edge explained. “It’ll be pretty inspiring to see an advertising channel become so integral to someone’s life.”
7 Comments
That’s the way to do it.
Get the fatties sitting in front of computers longer.
Well done Longtail, first of many with the new creative lineup I’m sure.
Congrats Josh and the rest of the Longtail team, great win! Really looking forward to seeing how this rolls out.
Congrats Longtail. Kicking goals big time 🙂
Maybe the intention is to capture them at the computer then tell them to piss off outside OP?
Stupid opening post…
Hey 10.54, wake up and look around at how many people are walking around and exercising with a mobile device of some kind. You don’t run with a press ad or a TV set but you always have an i-something strapped to your spandex. That’s where the real ad-value lies.
Dull and predictable.