Longtail drives new ORS digital platform

Longtail, Perth’s leading digital marketing agency, has announced its first major project for Office of Road Safety with the release of its new website.

The site, which is also available in a tablet and mobile version, is the initial step in the process of developing a more effective web presence for the organisation.

“The potential for digital to lift engagement in this area is relatively un-tapped and this new web platform is the first step in that process.” said Longtail CEO, Carlo Bertozzi.

“Government websites are not exactly renowned for their ease of use, but we’re building something that can continue to grow and adapt to the users of the site. There’s a heap of great content in the ORS site, and we’re excited about building a place that can start to get that content out there and make a difference,” said Josh Edge, Creative Director.