Longtail and Lotterywest encourage players to save their Scratchies and Play Again
Longtail has created a suite of TV and online film spots, as well as a frontend website build, for Lotterywest’s new ‘Play Again’ second chance draw promotion, encouraging Scratchie players to save their Scratchies and ‘Play Again’. The online contest gives players the chance to win $5,000 every day for 8 weeks via playagain.com.au.
The campaign comprises of two 30-sec TVCs, three 15-sec TVCs, 5 online videos and a full suite of HTML banner ads, on mobile and desktop, as well as promotion on social media.
The distinctive campaign shows how far someone will go to save a losing Scratchie now that there’s a second chance to win.
Credits
Art Director/Copywriter: Chris Andrawes
Art Director/Copywriter: Maxime Landsheere
Agency Producer: Tyson Knowles
Creative Director: Josh Edge
Account Director: Gina Ioffee
Lizard Wrangler: Carlo Bertozzi
Client: Kristy Kinzett & Andrea Cho
Production Company: Beautiful Pictures
Director: Paul Komadina
Producer: Kate Downie
Post Production: The Office of John Cheese
Sound: Nick Gallagher @ Brainestorm
1 Comment
Simple. Direct. Retail. Reusable. High five.