Likeable Ways To Die

By Simon Veksner

So D&AD is this week, and Cannes next week, and it looks like ‘Dumb Ways To Die’ is going to clean up at both.

In all the discussion of why it’s so good – great animation, great song, clever strategy – there’s one aspect that’s been overlooked: it’s just so damn likeable.

We don’t talk about likeability much; perhaps we should. READ MORE