Likeable stunt gets Miss Maud on Inside Cover
April 13 2018, 8:10 am | | 1 Comment
Likeable Creative proactively leveraged the newsworthiness of Malcolm Turnbull’s 30th negative Newspoll for their client, Miss Maud.
Using images of other Prime Ministers who have visited Miss Maud pastry houses over the years, Likeable posted an invitation to Turnbull to cheer up with some Princess Cake via Facebook and Instagram.
The West Australian’s Inside Cover was tagged in the posts so it came to the editor’s attention. Inside Cover ran the story in The West on April 12.
Credits
Writer: Malcolm MacLean
Art Director: Ross Dungey
Account Manager: Marjorie Bacquet
Client Marketing Manager: Mark Evans
1 Comment
Nice one fellas.