Likeable Creative turns Domain Stadium into a giant X-ray machine for Envision Medical Imaging

Viewers watching Saturday’s Dockers win were also treated to some fun with Likeable Creative’s clever use of Domain Stadium’s electronic boundary signage. 

Likeable helped leverage Envision Medical Imaging’s sponsorship of the Dockers with a digital sign that starts with repeated logos before dramatically switching to an X-ray to reveal the skeletons of the spectators behind the sign.

See video of the concept in action during last Saturday’s game HERE.

Credits

Client : Melissa Chivers, Envision Medical Imaging

Writer/animator : Malcolm MacLean, Likeable Creative

Art director : Ross Dungey, Likeable Creative

Designer : Jose Esquivel, Sandcastle Design