Likeable Creative helps launch expertential.com

The world’s first expertise capturing, sharing and management platform has gone live with a promotional video produced by Likeable Creative. The video shows how a business owner can quickly transfer his or her valuable expertise to graduates and other staff members, and metaphorically put a wise old head on young shoulders.

Likeable’s Malcolm MacLean said, “We wanted to create a high quality production that had a lot of shareability. I think the market has grown tired of el-cheapo whiteboard animations and vector infographics for tech start-up videos. This film will strike a chord with business owners who constantly need to train and manage staff.”

The inventors of expertential.com, Des Whyte and Craig Bull, have spent 4 years and several million dollars developing the platform and their accountancy practice has already experienced productivity increases of 50%, with 65% decrease in learning times and 33% decrease in wage cost per job. The platform is perfect for professional services (including advertising agencies) who would benefit massively from being able to transfer expertise from their most experienced leaders to more junior staff.

expertential.com will be unveiled at the national accountants “Big Day Out” conference in the Gold Coast next month and will later be promoted with an online campaign to targeted professional services companies.

See the launch video HERE or visit expertential.com

Credits

Client : Des Whyte, expertential.com

Writer : Malcolm MacLean, Likeable Creative

Art Director : Ross Dungey, Likeable Creative

Producer : Phoebe Dunn, Freelance

Director : Jono Shaw, Limitless Productions

S/FX : James Hawkes, The Office of John Cheese