Leo Burnett releases annual Cannes Predictions
For 26 years, Leo Burnett Worldwide has released an annual Cannes Predictions showreel a few weeks before the Cannes Lions International Advertising Festival. Here is this years…
In its 26th year, Cannes Predictions is an annual bellwether for success at the Cannes Lions International Advertising Festival. Curated by Leo Burnett’s global chief creative officer, Mark Tutssel, Cannes Predictions is known for its astounding accuracy.
This year, Leo Burnett Worldwide has identified 35 top contenders and four additional ones within Branded Content. After taking a close look at the top contenders, the network has identified the following trends – Always On, Cultural Fluidity, Earned Media and the Art and Craft of Music.
Cannes Predictions 2013
1. Nike
“Jogger”
USA
W + K / Portland
2. Channel 4 – Paralympics
“Meet the Superhumans”
UK
4Creative / London
3. Old Spice
“Muscle Music”
USA
W+K / Portland
4. Coca-Cola
“Small World Machines”
Australia
Leo Burnett / Sydney
5. Red Bull
“Red Bull Stratos”
Austria
Riedel Communications
6. Paddy Power
“Sky Tweets”
USA
CP+B & Curb Media Ltd
7. UTEC
“Portable Water Generator”
Colombia
Mayo Draft FCB / Lima
8. Water Is Life
“Hashtag Killer”
USA
DDB / New York
9. E.On
“Larger Energy”
Sweden
Forsman & Bodenfors
10. JFK Presidential Library
“Clouds Over Cuba”
USA
Martin Agency
11. Le Trefle
“Emma”
France
Leo Burnett / Paris
12. Kayak
“Roommates”
USA
Barton Graf 9000 / New York
13. Robinson’s
“Pals”
UK
BBH / London
14. Southern Comfort
“Whatever’s Comfortable – Beach”
USA
Wieden + Kennedy / New York
15. BGH Air Conditioners
“Summer Hater”
Argentina
Del Campo Nazca Saatchi & Saatchi / Buenos Aires
16. Chrysler – Jeep
“GPS to Get Lost”
Argentina
Leo Burnett / Buenos Aires
17. MINI New Zealand – SPCA
“Driving Dogs”
New Zealand
Draft FCB / New Zealand
18. Carlton Draught
“Beer Chase”
Australia
Clemenger BBDO / Melbourne
19. DirecTV
“Dinner Party” / “Pizzeria”
USA
Grey / New York
20. Prime TV
“Secret Life of A Call Girl”
New Zealand
DraftFCB New Zealand
21. Ragu
“A Long Day of Childhood”
USA
Barton Graf 9000 / New York
22. Laika Studios
“Paranorman”
USA
W+K / Portland
23. Leica – M-Monochrom
“Soul”
Brazil
F/Nazca Saatchi & Saatchi / Brazil
24. St John Ambulance
“Helpless”
UK
BBH / London
25. ESPN
“Team Spirit”
USA
Wieden + Kennedy / Portland
26. Vitoria
“My Blood is Red & Black”
Brasil
Leo Burnett Tailor Made / Sao Paulo
27. IKEA
“Catalogue”
USA
McCann Erickson / New York
28. Aldi – Mamia Nappies
“Ready When You’re Not”
Australia
BMF / Sydney
29. Oreo
“Oreo Daily Twist”
USA
DraftFCB / NY
30. Old Spice
“Dikembe Mutombo’s 4 ½ weeks to Save the World”
USA
Wieden + Kennedy / Portland
31. Evian
“Baby & Me”
France
BETC / Paris
32. Dove
“Real Beauty Sketches”
Brasil
Ogilvy & Mather / Sao Paulo
33. Intel
“The Beauty Inside”
USA
Pereira & O’Dell / San Francisco
34. Unilever – Axe
“Susan Glenn”
USA
BBH / New York
35. Metro Trains
“Dumb Ways to Die”
Australia
McCann / Melbourne
Branded Content Reel
1. Shout Out Louds
“The Ice Record Project”
Sweden
TBWA / Stockholm
2. Hyundai
“Vision Hall”
UK
Universal Everything
3. Frucor Beverages – V Energy Drink
“V Motion”
New Zealand
Colenso BBDO / Auckland
4. DC Shoes
“DC Shoes: Ken Block’s Gymkhana 5”
USA
DC Shoes /
Los Angeles