LaVish Channel targets salon audience

Perth based company LaVish Channel has pioneered narrowcast technology to provide a new cost-effective advertising medium that is rapidly gaining support from companies in the fashion, health and lifestyle sector.

LaVish Channel co-founders, brothers Kane and Jake Robinson developed an exclusive IPTV network to deliver up-to-date, site specific entertainment for hair and beauty salons. Launched in April last year, LaVish Channel is now in 113 salons acrossAustralia, including  50 in Western Australia, 57 in New South Wales,four in the ACT, one in Victoria and one in Queensland – and rapidlyexpanding to be in more than 250 salons by the end of 2009. 

Broadcasting through an expansive private internet-based network ofHigh Definition LCD screens, hair and beauty salon regulars areentertained by breaking news, celebrity gossip, lifestyle segments,beauty and fashion features, and industry-specific event information.

Companies including Zest Health Clubs, Live Pilates, Chalice Financial Services, A Cup Above lingerie and Loot homewares have signed up as major advertisers.

Targeted at top end and well-known salons including WA salons Maxeem Hair, Christian James, Maurice Meade, Hemisphere and Salon Express, advertisers can choose the salon locations that best target their intended audience. 

Chief Executive Officer Kane Robinson said the value ofthe product is its ability to tailor content specifically to suit itsadvertisers target demographic. 

“We invested more than $2million into research and product development, and by installing LaVish Channel into selected salons, we were able to quickly build the brand and a salon base.”