Lateral Aspect updates WA’s peak recreational fishing body Recfishwest

Lateral Aspect has unveiled a new look for Western Australia’s peak recreational fishing body, Recfishwest, via a public launch at Hillarys Marina on the weekend.

The brief was to create a platform that would both appeal to tomorrow’s fishos – the kids – and create a vibrant, creative and memorable platform for the serious side of the business, which is protecting the rights of recreational fishers throughout WA.

Creative Director, Mark Lucas, said the roll out of the re-brand will occur over the next few months, in tandem with project partners, LastSay Communications.