Key2creative appoints Lowe and Richings
Key2creative, the not-for-profit and government design agency specialising in marketing communications, digital, advertising and corporate identity, has recently appointed John Lowe (far left) to Account Director and Adam Richings (near left) to Multimedia Designer.
These newly created roles see Lowe, formerly Account Director with Adcorp, and Richings, formerly Digital Designer with Greenlight Digital, adding significant depth to the client services offering from key2creative.
“Since our new management team took over the reins of key2creative last year, the agency has continued to service our current client portfolio, while looking for ways to expand our range of services and grow the business. Both John and Adam bring a wealth of experience to the agency and provide a level of expertise that will benefit all of our clients and increase our ability to compete with the larger agencies in Perth”, said Alan Jennings, Managing Director at key2creative.
Speaking on his new role Lowe commented: “The opportunity to join key2creative at such a pivotal time and have a significant role in developing plans for their future growth is quite exciting. The company culture is very family friendly and the fact that people here genuinely enjoy their jobs really shows in the pride of work produced for every client”.
Originally from Sydney, Lowe has worked on both the client and agency side, holding various senior management positions for FMCG companies and local advertising agencies over a career span of 30 years, marketing some of the world’s largest and most respected brands, including Ferrero, Tic Tac, Nutella, Alberto, Peters and Cadbury Ice Cream.
Richings has recently returned to Perth, having worked for five years in a digital agency in London. With a skill set ranging from design through to development, he has worked on digital campaigns for Nespresso, Asics, GQ and Sky Sports.
Jennings said while key2creative has historically been a creative and design agency mainly focused on not-for-profit organisations and the public sector, the agency has now grown to provide a broader range of strategic planning, marketing and design services for any organisation needing a cost effective and down-to-earth marketing partner.