JWT makes a promise for RAC Insurance
September 16 2013, 11:37 am | | 4 Comments
A new integrated campaign by JWT is RAC Insurance’s first outing under the new RAC master-brand positioning ‘For the Better’. In a category where trust is a rare commodity, it repositions RAC Insurance as champions of promise-keeping and pledges the brand to doing the right thing by its members.
The campaign consists of TV, radio, out-of-home, DM, digital, social and print was a collaboration between JWT’s Perth and Sydney offices. The TV was directed by Dave Wood at Plaza Films.
4 Comments
Can they promise to do a better ad in future? The insight is not very inspiring and the execution, sorry Dave, is dull.
So what has this got to do with insurance? What are their promises? What is their consumer benefit ? Sorry not very good and hardly likely to get their call centre deluged with calls.
Depends on who you’re targeting. The older demos would probably find it interesting as it ticks the boxes and drives home the proposition of surety and reliability, however the lack of any real excitement or passion in the ad would render the message rather un-memorable.
Feels like an HBF ad from the old 303 days.