Jealous cars get their way in new Lotterywest ‘Luxury Ride’ Scratchie campaign by Marketforce
Marketforce has created a new campaign to promote the release of Lotterywest’s new Luxury Ride Scratch’n’Win ticket. And because the top prizes are Mercedes-Benz CLA200s, it’s one ticket your current car won’t want you to play.
The campaign includes 30 and 15-second TVCs, radio, digital, social, press and outdoor.
Credits
Production Company: Beautiful Pictures
Post: The Office of John Cheese
Sound: Soundbyte
Creative Group Head: Joe Hawkins
Copywriter: Joe Hawkins
Art Director: Neil Martin
Group Account Director: Brendon Lewis
Account Manager: Caitlin Totten
Agency Producer: Claire Baronas
General Manager, Marketing and Brand Development: Honor Clarke
Senior Marketing Manager: Janine Harvey
Senior Brand Officer: Martine Ballantyne
Brand Officer: Lisa Preece
