J Walter Thompson boosts its Perth planning department with hire of Meredith Simpson

J. Walter Thompson is increasing its Perth planning department, announcing the appointment of Meredith Simpson (pictured) to a new Associate Planning Director role.

In a career spanning both agency and client side, Simpson has previously held strategy and insights roles at The Brand Agency in Perth, George Patterson Y&R and the CSIRO in Melbourne. A former WPP fellow, who studied under planning guru Jon Steel, Simpson has led the thinking on many award winning campaigns, including Gold and Best Insight at the APG Creative Strategy Awards, several Effies and two Australian Marketing Institute awards.

National Executive Planning Director, Angela Morris said: “I m delighted to be welcoming Meredith to the J. Walter Thompson team. She’ s a naturally talented strategist, with great experience of the Perth market. Planning is a key strength of J. Walter Thompson and this hire is part of our commitment to continue to provide clients a breadth and depth of planning talent both locally and nationally.”

Doni Savvides, of J. Walter Thompson Perth added: “Meredith will be joining myself and Dav in leading the Perth office on our growth journey. We’re really looking forward to working with her.”

Simpson said: “I’m excited to be joining Angela, Doni, Dav and the team at J. Walter Thompson Perth. It’s a fantastic opportunity to be part of the agency that invented strategic planning and that has such an impressive strategic reputation in Australia.”