Internationally acclaimed digital strategist, Heather Albrecht returns to Perth July 28 & 29
The Communications Council brings back to Perth Heather Albrecht, Founder and Director of Digital Connections to deliver two days of digital professional development, Social Media and Social Influence Marketing and Digital Media Research, Planning, Buying and Measurement.
An engaging speaker, Heather will boldly demonstrate the fact that Social Influence Marketing is as important a marketing discipline as the traditional pillars of Brand and Direct Response Marketing. However unlike Brand and Direct Response Marketing, SIM is continuous (not just campaign based) and therefore requires content creation, community building and social media skills.
SIM is placing new demands not just on marketing organisations, but also across the enterprise as a whole. Delivering content and community and not just advertising requires a shift in company culture, resources, budgets, partners, and strategy.
Heather’s second workshop focuses on the eight-steps of digital display advertising, media research, planning, buying and measurement process. The broader context is the rapidly changing digital media buying landscape and the implications for publishers, media agencies, marketers and the future of media planning and buying in general.
Attend one or both workshops, but whatever you do book quickly as Heather’s previous workshops have been sell outs.
Workshop fees
Member Agencies $750
Non Member Agencies $950
Workshop One: Social Media and Social Influence Marketing
Duration: Full Day 8:30am to 5pm
Date: Monday July 28 2014
Venue: UWA Club, Hackett Drive Crawley
Workshop Two: Digital Media, Research, Planning, Buying and Measurement
Duration: Full Day 8:30am to 5pm
Date: Monday July 29 2014
Venue: UWA Club, Hackett Drive Crawley
For further information contact : Danielle Norrish, State Manager, The Communications Council Danielle@communicationscouncil.org.au
Heather Albrecht
Heather is the Founder and Director of digital communications consultancy Digital Connections. She has twelve years’ experience in digital communications plus fifteen in brand and direct marketing, and has long been at the forefront of multi-channel digital marketing strategy. She has always believed in the power of ‘integrated’ communications and has a special talent for helping agencies and clients weave an understanding, appreciation and seamless execution of digital channels throughout the campaign planning and development process. Heather works across all digital and emerging media channels with a special interest in social media.
Heather has trained Australia’s leading media agencies in digital media communications and many major advertising agencies in Australia and Europe. She has developed digital communications strategies for the clients of many major advertising agencies in Australia.
A sought after speaker at Internet conferences, Heather has also been a judge of numerous interactive awards including Chairman of the Judges for the 2003 and 2004 Internet Advertising Awwwards; ADMA Internet Awards; MSN Creative Clique Awards; and the MPNZ web site awards. Heather also lectured at and coordinated the University of Technology/Australian Federation of Advertising AdSchool Executive Certificate in eMarketing 2003, 2004, and 2005, and lectures at the University of NSW in the Masters of Marketing program in Strategic Digital Marketing.