Innovative Perth-based digi-zine Pilerats partners with Flipside Burger Bar to launch its own burger
Cutting edge and innovative Perth-based digital touch magazine Pilerats is super excited to announce that it has collaborated with Flipside Burger Bar to produce a Pilerats Magazine Burger, ‘RAD’.
The burger will be available from Friday 17 May 2013 until the Friday 14 June 2013, in all Flipside locations (Northbridge, Wembley, Fremantle) for a whole month of Moroccan burger love.
The burger contains a beef patty, roast capsicum, goat’s cheese, rocket, red onion and harissa mayo.
The partnership is based upon exploring creative collaborations between two of Perth’s most exciting young businesses.
Pilerats Magazine is the first purely digital publication in Australia – not confined by the limitations of the print medium and aiming to produce media that is engaging and innovative, offering a complete experience, while Flipside Burger Bar have been producing high quality and tasty burgers in Western Australia since 2006.
8 Comments
They made a new burger, put their name on it and uploaded a video. In what way does this cleverly tie in the digital magazine? I do want a burger now.
Haha! very cool!
Bit of music overlaying a video. Have I missed something.
Amazing what little it takes to get people excited.
Comments such as ‘very cool’ have become so blah…………………
Very, very cool. Saw this the other day and was quite interested. Smart way to subtly build brand awareness.
Careful not to get the aioli caught on your ironic moustache, dude.
Years ago the Brand agency worked with Hungry Jacks and produced the YUMBO together. It was a soft cheese and ham burger in a sticky sugary bun and presented in a white foam container. When you bit into it the hot cheese would burn the top of your mouth and the ham would stick to your tongue. Usually some of the foam container would stick to the bottom of the bread bun and add to the flavour. When you opened the microwaved container it smelt like petrol. Brand didn’t take any credit for the creating the YUMBO burger and it was a huge success. If you look at old photos of the Brand team you can see bits of dried soft plastic cheese stuck to Ken james moustache.
Yo Mr Hat, whats ironic about it?
@Mr Ironic: Sorry If I’ve offended your moustache.