Initiative Media Week in Review: March 13 – 19
TELEVISION
Top 5 Prime Time Programmes – People 18-39
1. Monday 1930-2040 My Kitchen Rules TVW-7 11.7
2. Tuesday 2040-2140 Packed to The Rafters TVW-7 11.7
3. Monday 1930-2030 Glee NEW-10 10.0
4. Wednesday 1940-2040 My Kitchen Rules TVW-7 9.5
5. Sunday 1930-2000 Modern Family NEW-10 8.8
Top 5 Prime Time Programmes People 25-39
1. Monday 1930-2040 My Kitchen Rules TVW-7 14.2
2. Tuesday 2040-2140 Packed to The Rafters TVW-7 14.1
3. Monday 1930-2030 Glee NEW-10 12.2
4. Wednesday 1940-2040 My Kitchen Rules TVW-7 12.1
5. Sunday 1930-2000 Modern Family NEW-10 11.0
Top 5 Prime Time Programmes People 25-54
1. Monday 1930-2040 My Kitchen Rules TVW-7 12.7
2. Tuesday 2040-2140 Packed to The Rafters TVW-7 12.7
3. Wednesday 1940-2040 My Kitchen Rules TVW-7 10.3
4. Sunday 1930-2000 Modern Family NEW-10 10.2
5. Monday 1930-2030 Glee NEW-10 10.1
Top 5 Prime Time Programmes People 35-54
1. Tuesday 2040-2140 Packed to The Rafters TVW-7 12.5
2. Monday 1930-2040 My Kitchen Rules TVW-7 12.2
3. Sunday 2000-2040 The Force – Behind the Line TVW-7 11.0
4. Mon-Wed 1800-1830 News TVW-7 10.8
5. Tuesday 1930-2040 My Kitchen Rules TVW-7 10.6
TVW-7 won the week overall (0600-2400) for Total People with a commercial share of 31.9%, followed by NEW-10 with 21.8%, STW-9 – 18.7%, Eleven – 6.0%, GO! – 5.7%, 7TWO – 5.2%, 7Mate – 4.7%, Gem – 4.7% and ONE with 1.3%.
The top performing programme for the week against Total People was the TVW-7 News followed by Packed to The Rafters and Monday’s My Kitchen Rules. The last episode of Packed to The Rafters prior to a hiatus (where it will be replaced by Winners and Losers) lost to Seven News on Tuesday night by 1,000 viewers therefore taking second position. It won the night, nationally, with 1.7 million viewers, although losing 100,000 viewers compared to the previous week. Locally, 12,000 viewers less tuned in to the episode. Monday’s My Kitchen Rules gained 22,000 viewers against Total People, and Tuesd
ay night’s episode dropped 32,000 viewers.
STW-9’s programmes to make the top fifty against Total People included 60 Minutes, The Big Bang Theory and News.
Glee on NEW-10 continues to draw the crowd, increasing by 27,000 week on week. The programme took third position against People 18-39 and 25-39, and fifth spot with People 25-54. The Biggest Loser Families – Contest viewership increased by 10,000 from the previous week and Wednesday’s The Biggest Loser – Temptation lost 3,000 viewers.
Ten News at Five dominated the top four positions in the day time segment followed in fifth spot with TVW-7’s Deal or no Deal.
NETWORK TEN – George Negus
Network Ten has moved 6PM with George Negus to the 6:30pm time slot and has axed its state based Ten Evening News bulletins. The Ten News at Five programme will be extended to 6.30pm. George Negus will now go head to head with Seven’s Today Tonight and Nine’s A Current Affair. Theprogramme reached an average audience of 47,000, locally, against Total People.
MOBILE APPLICATION SECTOR
Competition is intensifying in the mobile apps sector, as major players like Amazon, Google, Microsoft and Apple all seek to attract an audience. Online retailer Amazon has this week started selling applications for smartphones and tablets using Google’s Android operating system. There are literally hundreds of thousands of apps available, with new ones coming every day. In promoting the latest addition to its portfolio, Amazon is providing one free application each day, and lets people “test drive” apps for around half an hour before choosing whether to buy them. Research firm Forrester estimates smartphone app sales will reach $4.5bn worldwide this year, and $1.1bn on tablet equivalents, totals expected to hit $29.4bn and $8.1bn respectively by 2015. Apple’s App Store contains 350,000 options – ahead of Amazon and Android’s 130,000 – while the manufacturer of the iPad and iPod holds details about 200m credit card accounts.
TOP MEDIA ADVERTISERS
According to Nielsen, media spend by Australian advertisers grew by nearly 10% in 2010. The annual report stated that advertisers spent an estimated $10.05 billion between January and December 2010 up 9.8% from $9.15 billion in 2009. Within the top 25 advertisers, only two recorded a decline in ad spend – the Commonwealth Government, (down 12%) and Westpac (down .3%) The retail sector remains Australia’s biggest spending category increasing 7% in 2010. The biggest increases were experienced by McDonald’s (up 30%) and Vodafone Hutchison Australia (up 26%). The top three advertisers as follows:
• Wesfarmers up 15%
• Woolworths up 18%
• Harvey Norman with a 7%
LONG STANDING BRANDS
It’s surprising how many familiar brands today have startlingly ancient lineages. Some of the more popular as follows:
• Coca-Cola (1886)
• Chanel No5(1925)
• Kronenbourg (1664). Guinness (1759), Lowenbrau (1383), Stella Artois (1366)
• Southern Comfort (1874), Jack Daniel’s (1866)
• Veuve Clicquot (1805)
• Glenfiddich (1887), Jim Beam (1795)
• Barclays (1690), HSBC (1865)
• Twinings (1706)
• IBM is celebrating its centenary this year
• Philips (1891), GE (1876), Ericsson (1876), Toshiba (1875)
• Nintendo (1889)
• Otis elevators (1861)
