Initiative Media Week in Review: Sept 19 – 25

TELEVISION

Top 5 Prime Time Programmes – People 18-39

1. Sunday    1930-2100    Junior Masterchef Australia – Top 50    NEW-10    15.7

2. Sunday    1900-1930    Modern Family    NEW-10    14.9

3. Saturday    1514-1527    Seven’s AFL: Grand Final: Presentations    TVW-7    14.5

4. Tuesday    2040-2140    Packed to The Rafters    TVW-7    14.5

5. Sunday    2100-2200    Offspring    NEW-10    13.8

Top 5 Prime Time Programmes People 25-39

1. Sunday    1930-2100    Junior Masterchef Australia – Top 50    NEW-10    19.8

2. Tuesday    2040-2140    Packed to The Rafters    TVW-7    18.3

3. Sunday    1900-1930    Modern Family    NEW-10    17.4

4. Sunday    2100-2200    Offspring    NEW-10    15.9

5. Saturday    1514-1527    Seven’s AFL: Grand Final: Presentations    TVW-7    14.8

Top 5 Prime Time Programmes People 25-54

1. Saturday    1514-1527    Seven’s AFL: Grand Final: Presentations    TVW-7    21.1

2. Saturday    1230-1514    Seven’s AFL: Final: Collingwood vs St Kilda    TVW-7    18.9

3  Sunday    1930-2100    Junior Masterchef Australia – Top 50    NEW-10    18.0

4. Tuesday    2040-2140    Packed to The Rafters    TVW-7    16.4

5. Sunday    1900-1930    Modern Family    NEW-10    14.9

Top 5 Prime Time Programmes People 35-54

1. Saturday    1514-1527    Seven’s AFL: Grand Final: Presentations    TVW-7    24.7

2. Saturday    1230-1514    Seven’s AFL: Final: Collingwood vs St Kilda    TVW-7    23.3

3. Saturday    1213-1232    Seven’s AFL: On the Ground    TVW-7    18.0

4. Sunday    1930-2100    Junior Masterchef Australia: Top 50    NEW-10    16.9

5. Saturday    1527-1600    Seven’s AFL: Grand Final: Post-Match    TVW-7    16.3

TVW-7 won the week overall (0600-2400) for Total People with acommercial share of 43.9%, followed by NEW-10 with 29.9% and STW-9 with26.1%.

The top performing programme for the week against Total Peoplewas Seven’s AFL: Grand Final: Presentations which reached an averageaudience of 369,000 viewers, followed by Seven’s Grand Final:Collingwood vs St Kilda with 337,000 viewers and 2.76 million viewersnationally. The Grand Final re-match will be aired this Saturday on theSeven Network.

TVW-7 had fifteen of the top twenty programmes whichincluded Seven’s AFL: On the Ground, Packed to The Rafters, Seven’s AFLGrand Final: Post Match, News, Border Security – Australia’s FrontLine, The Force – Behind The Line, Today Tonight and Sunday Night. Theweek saw a new series debut on Seven – Australia Smashes Guinness WorldRecords. It did not make it into the top fifty against Total People.

STW-9 had no programmes in the top twenty against Total People. Theirtop programmes for the week were Two and Half Men RPT, A Current Affairand News. The Sunday Movie – The Dark Knight took seventh spot againstPeople 25-39. The week also saw the return series of The Block on Nine,which was a mega hit for the network in 2003/2004. It just made the topfifty programmes against Total People and the top thirty against People25-39, 25-54 and 35-54.

NEW-10’s Junior Masterchef – Australia lost itstop position against Total People from the previous week, however itremains number one against People 18-39 and 25-39. NEW-10 had tworeturn series this week – Glee and House. Both programmes made it intothe top fifteen against People 25-39 and Glee took tenth positionagainst People 18-39. The week saw the final of Modern Family which hasbeen a rating success for NEW-10, making the top five against all ourdemographics except People 35-54, where it came in eighth.

The top fivepositions in the daytime segment were dominated by seven’s AFL: GrandFinal coverage.

Seven launched its third channel, 7mate, on Saturday September 25 witha simulcast of the AFL Grand Final, which achieved a combined rating of2.76 million viewers across the Seven Network.

MYOB BUSINESS MONITOR

A recent survey by MYOB concluded the following:

• Only 18% of small and medium Australian businesses are using social media to promote their business
• 35% have an online presence
• The most likely users of social media are business in South Australia – 27% – and 24% of these business owners are 18-39
• In NSW, business owners are most likely to belong to business networks online – 22% – compared to Queensland – 11%
• WA businesses are more likely to have a website – 40% – for marketingand sales (25%) compared to Queensland  with 32% owning a website and17% using it for sales and marketing
• Female business owners are more online savvy, with 39% having a website compared to 32% of males
• Regional businesses are more likely (41%) to have a website than city business (35%)
• 20% of business use search engine marketing
• 24% monitor competitive activity online

MILLWARD BROWN SURVEY

Millward Brown conducted an international survey to determine the mosttrusted and recommended brands by country. Some of the results asfollows:

IAB TENDER

The Interactive Advertising Bureau of Australia’s is seeking tendersfrom research companies to produce online audience measurement currencydata. The Nielsen Company has announced it is taking part.

CLEVER CREATIVE

UK’S COOLEST BRANDS

And the winners are:

• Aston Martin

• Apple iPhone

• Apple i-Pod

• Blackberry

• Danish tech brand Bang & Olufsen

• Harley Davidson,

• Nintendo Wii,

• Google,

• Ferrari