Initiative Media Week in Review: July 11 – 17

TELEVISION

Top 5 Prime Time Programmes – People 18-39

1. Wednesday    1930-2030    Masterchef Australia     NEW-10    16.7

2. Tuesday    2000-2030    Modern Family    NEW-10    14.9

3  Tuesday    1930-2000    Masterchef Australia    NEW-10    14.6

4. Thursday    1930-2030    Masterchef Australia    NEW-10    14.4

5. Tuesday    2030-2130    Packed To The Rafters    TVW-7    13.9

Top 5 Prime Time Programmes People 25-39

1. Wednesday    1930-2030    Masterchef Australia     NEW-10    18.8

2. Tuesday    2000-2030    Modern Family    NEW-10    17.9

3. Sunday    1930-2030    Masterchef Australia  – Challenge    NEW-10    17.5

4  Thursday    1930-2030    Masterchef Australia    NEW-10    17.3

5. Tuesday    2030-2130    Packed To The Rafters    TVW-7    17.2

Top 5 Prime Time Programmes People 25-54

1. Wednesday    1930-2030    Masterchef Australia    NEW-10    20.0

2. Thursday    1930-2030    Masterchef Australia     NEW-10    18.7

3. Tuesday    1930-2000    Masterchef Australia    NEW-10    18.5

4  Tuesday    2030-2130    Packed To The Rafters    TVW-7    17.7

5  Sunday    1930-2130    Masterchef Australia – Challenge    NEW-10    17.5

Top 5 Prime Time Programmes People 35-54

1. Wednesday    1930-2030    Masterchef Australia    NEW-10    21.7

2. Thursday    1930-2030    Masterchef Australia      NEW-10    19.0

3. Tuesday    2030-2130    Packed To The Rafters    TVW-7    18.8

4  Tuesday    1930-2000    Masterchef Australia    NEW-10    18.7

5  Sunday    1930-2030    Masterchef Australia  – Challenge    NEW-10    17.8

TVW-7 won the week overall (0600-2400) for Total People with acommercial share of 38.0%, followed by NEW-10 with 35.6% and STW-9 with26.4%.

The top performing programme for the week was NEW-10’s WednesdayMasterchef Australia reaching an average audience of 281,000 viewersagainst Total People. Nationally, Masterchef pulled its highest figureof the year with an outstanding 2.21 million viewers.

TVW-7’s topprogramme was Sunday News, with Packed to The Rafters, News, TodayTonight and Dancing with The Stars, all making the top fifteen againstTotal People. This week saw the final of Desperate Housewives and thereturn series of World’s Strictest Parents. Neither of these made thetop fifty programmes for Total People. Packed to The Rafters gained19,000 viewers week on week to take fifth spot against Total People.

STW-9’s top performing programmes to make the top twenty for TotalPeople included News, A Current Affair and Two and Half Men – RPT.Masterchef on New-10 dominated the spots against all our demographics.Modern Family jumped from seventh position against Total People tosecond position from the previous week, with an audience increase of25,000 viewers.

The daytime segment was dominated by Ten News at Five,taking the top six spots. Seventh position went to NEW-10’s Saturdayafternoon AFL: Essendon vs West Coast Eagles, reaching an averageaudience of 119,000 viewers.

We have now reached the halfway mark of the year and after a slow startto the year audiences are returning to the television market. This isbeing lead by a combination of top-tier programming and the coldermonths keeping audiences in-doors. Even though the audiences havereturned, the big increases appear to be coming from secondary channelsas digital penetration increases.

NEWS LTD – Newspaper Sectional Readership

News Limited has begun presenting its first sectional readership datato advertisers and media agencies. With the ad industry demanding moretransparent data on newspaper readership and circulation, the newspaperpublishers have moved to provide advertisers and agencies with morerobust figures about who is reading the various sections of its papersnationally.

News Limited’s research initiative, which was conducted by a Newspollof 14,000 readers across its metropolitan and national dailies, as wellas Sunday mastheads, focused on the time spent reading, interest levelin section and the importance of the section. The newspaper sectionscovered in the inaugural report include News, Sport, Business, Body andSoul, Escape and Your Money.

Another report detailing insights on recently launched sections Taste,Hit and Switched On will be available later this year, with data thenupdated annually. Some interesting facts include:

• The average Australian spends 43 minutes reading metro titlesincluding The Daily Telegraph and Sunday Telegraph in Sydney,Melbourne’s Herald Sun, the Advertiser in Adelaide, the Courier Mail inBrisbane and Perth’s Sunday Times.
• On the weekends the time spent reading grew to 57 minutes on Saturday, and 62 minutes on Sunday.
• Of the people surveyed, 85% said they read half or more of the newspaper every day.
• Readership loyalty across the metro mastheads was also evident with59% of respondents saying they read between three to five weekdayissues every week.
• More than half (50.6%) of people said they read the Saturday paperevery week for the past four weeks, with 61% reading the past fourSunday papers.
• The most time was spent reading news, with an average of 24.1 minutesduring the week and 28.5 minutes on Sunday, compared to 16 minutesreading sport (weekdays), 12.8 minutes with Escape, 9.3 minutes withConfidential and 11.7 minutes with the business section on weekdays.
• News also received the best results in terms of engagement, with 82.3% of respondents

ONLINE

On line shopping in Australia continues to lag behind the US and UK,with an estimated 40% of e-tail spend taking place on overseas sites,new research from Frost & Sullivan has shown.  One thousand on lineconsumers were surveyed about their purchasing behaviour online.Australia’s $12 billion ecommerce market was three years behind that ofthe US and UK. The growth forecast over the next five years ismoderate, with the ecommerce sector predicted to reel in $17.7 billionby 2014. A key reason for the lag in local activity is the lack ofonline presence by many of the large retail chains and departmentstores.

TVN CORPORATION

Telstra Ltd is in discussions with horse-racing broadcaster TVNCorporation Ltd over the acquisition of a 25 per cent stake in thetelevision channel, according to the Australian Financial Review.  Adeal would strengthen the broadcaster’s balance sheet and could helppay for a bid for a rival racing Sky Channel owned by Tabcorp, andwould also boosting the telco’s T-Box content offerings, the paperreports.  Earlier this year, TVN’s talks with Tabcorp over the purchaseof a 51 per cent stake in Sky Channel ended when the parties failed toagree on a purchase price.  A Productivity Commission report releasedlast month said Tabcorp’s ownership of Sky Channel may be damagingcompetition in the sector and should be referred to the AustralianCompetition and Consumer Commission, according to the paper.

2010 ACRA FINALISTS

Winners of the 2010 Australian Commercial Radio Awards will be announced onSaturday 16 October 2010 at The Palladium in Crown, Melbourne.

Under Most Popular Station Manager (Metropolitan) 2 of the 3 finalists in this category are from Perth:

• Declan Kelly; 96 FM, Perth WA, Fairfax Radio Network

• Gary Roberts; Nova 93.7, Perth WA, DMG Radio Australia

• Peter Verhoeven: 4KQ & 97.3 FM, Brisbane QLD, Australian Radio Network

Other WA finalists include:

Engineering Excellence: Brett Kelly; Today / Triple M Network, The Pinata Concept, Perth WA, Austereo

Best Newcomer off air:

Country – Kendal O’Brien; 6KG, RadioWest, Kalgoorlie WA, Southern CrossMedia & Justin Baxter; RadioWest, Northam WA, Southern Cross Media

Metropolitan – Lisa Thom; Nova 937, Perth WA, DMG Radio Australia & Brock Walter; 92.9 FM, Perth WA, Austereo

Best Newcomer on air:

Metropolitan – Adam Papalia; 6PR, Perth WA, Fairfax Radio Network & Kate MacPherson; Nova 937, Perth WA, DMG Radio Australia

Best Music Presenter:

Country – Brett Smith; 97.3 Coast FM, Mandurah WA, West Coast Radio

Metropolitan – Dean Thomas; Nova 937, Perth WA, DMG Radio Australia

Best Sports Presenter:

Country – Matt Worland; 97.3 Coast FM, Mandurah WA, West Coast Radio& Glenn Wilson; Saturday Sports, 981 RadioWest; Kalgoorlie WA,Southern Cross Media

Best Sports Event Coverage:

Non Metropolitan – 2009 South West Football League Final Series; DanielLeach & Vin Dawes, 6TZ RadioWest, Bunbury WA, Southern Cross Media

Best Networked Programme:

Country – Danni McCallum Wheatbelt Focus; Danni McCallum, 6NA, Narrogin WA, Southern Cross Media

Best Achievement in Production:

Country – 6KG Production – Glenn Wilson & Jerimiah Busniak, 6KG RadioWest, Kalgoorlie WA, Southern Cross Media

Best Station Sales Achievement:

Country – West Coast Radio Direct Sales Team; 97.3 Coast FM / 6MM,Mandurah WA, West Coast Radio & Maria Slater; Spirit / WA FM, PortHeadland WA, Redwave Media

Provincial – Marie Buswell; 6TZ RadioWest & Hot FM, Bunbury WA, Southern Cross Media

Metropolitan – Mix 94.5 Agency Sales Team; Mix 94.5, Perth WA, Austereo

Best Direct Salesperson:

Country – Jade Creevey; 97.3 Coast FM / 6MM, Mandurah WA, West CoastRadio & Charlie Proud; 756 AM & Hot FM, Bunbury WA, SouthernCross Media

Metropolitan – Candy Roberts; Mix 94.5 & 92.9, Perth WA, Austereo

Best Multimedia Execution:

Metropolitan – The Hybrid Freeway Challenge; Siobhan Siegert, BrettSandler & The Nova 93.7 Spark Team, Nova 93.7, Perth WA, DMG RadioAustralia

Best Station Promotion:

Metropolitan – Granny Gaga; 92.9 Breakfast Show, 92.9, Perth WA, Austereo

Best Promotions Director:

Metropolitan – Andy Milne; Nova 93.7, Perth WA, DMG Radio Australia

Best Community Service Project:

Country – Pink FM; Red FM, Remote Western Australia WA, Redwave Media

Metropolitan – Papsmear Express; 92.9 Breakfast Show, 92.9, Perth WA, Austereo

Good luck to all the WA Finalists.