INITIATIVE MEDIA WEEK IN REVIEW: JUNE 29 – JULY 5

TELEVISION

Top 5 Prime Time Programmes – People 18-39

1. Thursday    2030-2130    Hell’s Kitchen    STW-9    16.4

2. Tuesday    2000-2030    The Simpsons    NEW-10    12.5

3. Tuesday    2030-2130    NCIS    NEW-10    11.9

4. Sunday    1930-2030    60 Minutes    STW-9    11.4

5. Tuesday   2130-2230    NCIS RPT    NEW-10    11.3

Top 5 Prime Time Programmes People 25-39

1. Thursday  2030-2130    Hell’s Kitchen    STW-9    16.4

2. Sunday    1930-2030    60 Minutes    STW-9    13.7

3. Monday    2140-2240    Criminal Minds RPT    TVW-7    13.4

4. Tuesday   2000-2030    The Simpsons    NEW-10    12.9

5. Tuesday   1900-1930    Two and A Half Men RPT    STW-9    12.4

Top 5 Prime Time Programmes People 25-54

1. Thursday  2030-2130    Hell’s Kitchen    STW-9    16.3

2. Sunday    1930-2030    60 Minutes    STW-9    14.4

3. Sunday    1800-1830    News    STW-9    14.2

4. Tuesday   2030-2130    NCIS    NEW-10    13.6

5. Monday    1930-2000    Border Security – Australia’s Front Line    TVW-7    12.9

Top 5 Prime Time Programmes People 35-54

1. Sunday    1800-1830    News    STW-9    16.4

2. Thursday  2030-2130    Hell’s Kitchen    STW-9    16.1

3. Sunday    1930-2030    60 Minutes    STW-9    15.1

4. Sunday    1830-1930    Domestic Blitz    STW-9    14.6

5. Mon-Wed  1800-1830    News    TVW-7    13.7

TVW-7 won the week overall (0600-2400) for Total People with a commercial share of 40.1%, followed by STW-9 with 30.0% and New-10 with 29.9%.

TVW-7’s top performing programmes for Total People included News, Today Tonight, Border Security – Australia’s Front Line (RPT), The Grand Final of Australia’s Got Talent and Better Homes and Gardens.  The Seven Network premiered two new series on Sunday Evening – Private Practice and Lipstick Jungle. Private Practice had the higher rating of the two, however neither made the top fifty programmes for Total People. This week also saw the return of series two of City Homicide which averaged 188,000 viewers and made the top fifteen programmes for Total People.

STW-9’s top programmes were National Nine News, taking third position against Total People and 60 Minutes, Domestic Blitz and Hell’s Kitchen. 60 Minutes continues to grow from strength to strength gaining 51,000 more viewers from last week to take fourth position against Total People. The new series of A Farmer Wants a Wife returned this week making the top ten programmes for People 25-39. Nines male version of Ladette To Lady – Bad Lads Army did not get off to a very good start with the first episode not making it into the top fifty programmes for any of our demographics. The third game of the State of Origin series – NSW vs Queensland top the ratings nationally averaging 2,144,394 viewers on the night and 107,000 viewers locally. The final of Hell’s Kitchen had an increase of 21,000 viewers from the previous week.

NCIS and NCIS Rpt were New-10’s top programmes for Total People. The Simpsons took second position with People 18-39 and fourth position with People 25-39. NCIS made the top five programmes with People 18-39 and 25-54. Also on Ten, the week saw the final of Supernatural and a new series Mark Loves Sharon and the series return of Law & Order: Criminal Intent and Law & Order: SVU. Mark Loves Sharon rated reasonably well with People 18-39, 25-54 and 35-54, however Supernatural and the Law & Order franchise failed to get into the Top 50, the later up against the final of Hell’s Kitchen.

Ten News At Five continues to dominate four of the top five programmes in the daytime segment, with TVW-7’s Deal or No Deal taking fourth position. Seven’s AFL Game – Fremantle vs Essendon averaged 130,000 viewers with Total People. Saturday’s Before the Game on NEW-10 made the top five programmes with People 18-39, 25-39 and 25-54.

.NEXT GENERATION MAGAZINE

Last years opening of Next Generation Kings Park has strengthened the distribution of .next, a magazine developed for members of the Next fitness clubs across Australia. Now providing advertisers with access to 20,000 members, 8,000 of which located are in Perth, .next magazine includes information about health, fitness and wellbeing. .next is a quarterly magazine with a strong readership.  A recent survey of 3,510 Next Generation members showed that the magazine reaches those in the upper middle class with 56% of members earning in excess of $100k per annum. There are advertising opportunities for WA only advertisers on the inside Front Cover and also inside and outside Back Covers – all subject to availability.

OLYMPIC FACELIFT FOR YAHOO!7

Expecting a surge in traffic to the website during the Beijing Olympics in August, Yahoo!7 has given the site a much needed overhaul.  They hope to convert new users into return users and are promoting the new look with an extensive advertising campaign.

The new-look front page and news page incorporate a range of new technologies including an animated module, allowing users to navigate through the news and videos with much greater ease.  Yahoo!7 are offering users customizable areas including “Your Stuff” and “In Your Area” to provide greater relevancy to the individual and also to promote additional Yahoo!7 applications such as Answers and Flikr.

CEO Rohan Lund has reportedly set the portal a target of reaching over six million unique users per month.

MARIE CLAIRE

Staying with ‘revamps’, top selling fashion magazine Marie Claire is undergoing a complete redesign, it’s first in 13 years.  Effective from the September 2008 edition, on sale August 6, the magazine will have a new look that publisher and editor Jackie Frank describes as “modern, fresh and clean.”

The biggest change is to the magazine dimension, it will now be printed in a square format measuring 213mm x 269mm, slightly narrower and significantly shorter than its old 220mm x 297mm format.

The revamped Marie Claire will appear on the newsstands approximately three weeks after the launch of ACP Magazines fashion weekly Grazia.

A GREATER DOSE OF HEALTHY LIVING

The Sunday Times has announced a revamp of their current Healthy Living lift out, which until now has been an 8 page wrap around. From the 27th July, Healthy Living will be relaunched as a 16 page, full colour magazine, and will offer advertisers a greater opportunity to promote their products or services within the health, beauty and lifestyle market. This overhaul is in response to growing consumer awareness of the publication, and a need to provide greater prominence and longevity for their advertisers. The new and improved Healthy Living will be published on the last Sunday of every month, with the first release focusing on winter makeovers and staying healthy in the cold months.