Initiative Media Week in Review: Aug 30 – Sept 5

TELEVISION

Top 5 Prime Time Programmes – People 18-39

1. Tuesday    1930-2030    Talkin’ ‘Bout Your Generation    NEW-10    14.1

2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    13.9

3. Monday    1930-2000    Two And A Half Men    STW-9    12.1

4. Monday    2030-2200    Good News Week    NEW-10    11.9

5. Sunday    2030-2130    Bones    TVW-7    11.4

Top 5 Prime Time Programmes People 25-39

1. Tuesday    1930-2030    Talkin’ ‘Bout Your Generation    NEW-10    15.5

2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    15.4

3. Sunday    2030-2130    Bones    TVW-7    14.0

4. Monday    1830-2000    Two And A Half Men    STW-9    12.9

5. Monday    2030-2200    Good News Week    NEW-10    12.4

Top 5 Prime Time Programmes People 25-54

1. Tuesday    2030-2130    Packed To The Rafters    TVW-7    15.5

2. Sunday    1800-1830    News    TVW-7    15.2

3. Tuesday    1930-2030    Talkin’ ‘Bout Your Generation    NEW-10    13.6

4. Sunday    2030-2130    Bones    TVW-7    12.9

5. Monday    1930-2000    Two And A Half Men    STW-9    12.4

Top 5 Prime Time Programmes People 35-54

1. Sunday    1800-1830    News    TVW-7    17.3

2. Tuesday    2030-2130    Packed To The Rafters    TVW-7    16.5

3. Sunday    2030-2130    Bones    TVW-7    14.9

4. Monday    2000-2030    The Big Bang Theory    STW-9    13.9

5. Monday    1930-2000    Two And A Half Men    STW-9    13.4

TVW-7 has taken out the number one position again, capturing a massivecommercial share of 40.3% for Total People overall (0600-2400) followedby NEW-10 with 31.0% and STW-9 with 28.7%.

The top performingprogrammes on TVW-7 were Packed To the Rafters, taking the number onespot with an average audience of 242,000, followed by an additionaleleven in the top fifteen including News, Today Tonight, City Homicide,Surf Patrol, Air Ways, Dancing With The Stars, Bones and World’sStrictest Parents – UK. The season finale of Bones increased theaverage audience by a total of 42,000 viewers from the previous week upto 167,000. The new series Gary Unmarried premiered on TVW-7 onThursday night to an average audience of only 86,000 viewers.

STW-9 hadone programme in the top fifteen with Monday’s Two And A Half Menreaching 174,000 viewers. Money For Jam premiered on the station onWednesday night and had an average audience of 124,000, an increase of47.6% from the finale of Australia’s Perfect Couple the previous week.

NEW-10  had two programmes in the top fifteen with the season finale ofTalkin’ ‘Bout Your Generation averaging 189,000 viewers followed by theSaturday Night AFL Final: Brisbane vs Carlton which averaged 173,000.The American version of So You Think You Can Dance reached its seriesfinale on Friday with an average audience of 32,000, which dwindled inthe latter part of the series after the show was moved to a later timesegment three weeks ago.

Nationally, Seven won the week with a 36.7% share, Nine placed secondwith 34.1% and Ten third on 29.2%. The week’s top programme was PackedTo The Rafters which averaged 1,942 million viewers. Seven’s Sunday andTuesday News made up the remainder of the top three for the week.

DIGITAL TV

A survey on Digital TV has found the following:

• Ninety three per cent of households are aware of the digitalswitchover, however less than 1% knows when it will happen in theirarea and this has not changed since the previous quarter.

• Fifty three per cent of households in Australia have converted theirmain set to digital TV, up a total of 6% from the previous quarter.

• Eighty three per cent of households intend to convert to digital TV,although 76% have indicated they will wait until just before theswitchover date or until forced to.

• Seventy four per cent of Australian households know how to convert to digital TV.

• Fifteen per cent of households are negative to the digital television switchover.

• For those with digital TV, 82% are satisfied with it.

OZTAM REPORTING

Effective December 2010, OZTAM will amend its reporting to include TimeShift Viewing. The new service will collect data through VCRs, DVD-R,TiVo, Foxtel IQ and Austar My Star. This move will necessitate using anew metering system called UNITAM which OZTAM is organising with AGBNielsen Media Research. UNITAM will measure the data by matching thesound produced during viewing in panel homes, compared to that beingbroadcast – with data required to match same programme, same stationpromos and same ads. It will only measure content viewed in total, notrecorded, fast-forwarded or muted content.

COMMERCIAL RADIO AUSTRALIA

The metropolitan radio industry didn’t have a favourable August withadvertising revenue dropping on average fell by 4% year on yearaccording to this industry body. Perth fell by about 10%, Brisbane fell6% and Sydney fell by 8.38%. Adelaide and Melbourne grew by 2.55% and1.95% respectively.

FAIRFAX

Fairfax will launch the online version of its National Times mastheadon Monday September 14. The site will feature opinions, commentary andanalysis from Fairfax columnists and opinion leaders from around theworld.

SOCIAL MEDIA

According to a new survey by comScore, Inc. on social networking usagein Australia, which found that more than 70 percent of Internet usersin Australia visited a social networking site in June, up 29 percentfrom the previous year or around 2 million more users. Facebookcontinued to show significant growth, while Twitter came onto thesocial networking scene with a bang in 2009, quickly amassing asignificant following.

AMERICAN SURVEY

A survey conducted in the States canvassed 1,521 college students tocreate a portrait of the sentiments and values of America’s collegestudent – who interestingly fall into the 18-30 demographic. They wereasked about different brands and how they were perceived. Apple came inthird for trust and second for “happy” behind Clinique.  FollowingApple on the list of “happy” brand associations were — in order –McDonald’s, Coca-Cola, Target, Wrigley and Sony (tied), Wal-Mart, Doveand Hershey. On the “trusted” list, Apple was followed by Colgate,Microsoft and Coca-Cola (tied), Toyota, Nike and Bank of America(tied), and Target and Dell (tied). They found that less than half ofcollege students own a desktop (48%), while 75% reported owning alaptop. Some 74% of college students surveyed reported owning an MP3player – double the number four years ago – and 75% reported owning adigital camera – up 17% from 2006. Overall, 43% of college studentssaid they preferred to buy socially responsible brands.

HOLLYWOOD DEAL

Google Inc.’s YouTube is in discussions with major movie studios aboutstreaming movies on a rental basis, a test of whether the online videogiant can persuade its millions of users to pay for premium content.For Hollywood, the move could represent an attempt to offset itsdwindling DVD sales with online revenue. YouTube is talking to LionsGate Entertainment Corp., Sony Corp., Metro-Goldwyn-Mayer Inc. and TimeWarner Inc.’s Warner Bros. about charging for new titles on theexisting YouTube site. In some cases, these titles might be availableon the site on the same day that they come out on DVD. While detailsvary from studio to studio, generally speaking the agreements wouldallow consumers to stream movies on a rental basis for a fee. However,in some cases, the movies could be available in way that they have beenpreviously – free, with advertising.